Amanda’s Work

Sunshine Studios

Amanda is the founder and CEO of Sunshine Studios, a production studio and consultancy. Sunshine Studios’ work is focused on proving the “Do Well by Doing Good” approach through beautiful storytelling and film. Work that drives business and growth for the brand, engages customers in a breakthrough way, and creates positive change in the world. All at the same time and in concert together. Amanda is often quoted saying “Be the Show your customers are choosing to watch, don’t settle for being the Ad that is interrupting it.’

    Small Business Revolution

    Through her work, Amanda has defined what it looks like for brands to truly act “as publishers” creating movements through their content strategy. In her most recent demonstration of this, Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series “Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine’s top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand’s spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 Billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention – this work changed lives, families, small businesses and communities across the country.

    Make-A-Wish

    Amanda serves on a number of non-profit boards and loves bringing her producing skills to these important organization to create inspiring short films that drive engagement and fundraising. When she was the Wish Ball chair, she worked with her Sunshine Studios partner to bring Libby’s story to life for the signature Make a Wish fundraising gala. The film was so compelling it led to a record-breaking fundraising evening for the organization of over $1Million, including a $100K contribution from a single donor after the film was shared.

    100 Hours To Make A Difference

    By beginning her career working on the campaign that created the platinum-standard for branded entertainment, Amanda grew to expect that all brands are capable of creating content that breaks through the competitive clutter and engages customers intentionally.

    Children’s Cancer Research Fund

    When Amanda was the chair of the Children’s Cancer Research Fund board, she wanted to show how investing in a high-quality film could return more for fundraising than seeking straight program-driven dollars alone. Fundraising ROI so to speak. She directed and produced this film for CCRF drawing on the insight that everyone involved in a child’s battle with cancer is the brave. This film was shared at the annual CCRF Dawn of a Dream fundraising gala and the event broke single-event fundraising records at over $1.1Million for the evening.

    Small Business, Big Heart

    When the pandemic hit, everyone recognized how disproportionately the crisis was affecting small businesses. In spite of this, it was remarkable to see business owners across the country who were creating hope through their generosity amidst the uncertain times. Amanda and her team quickly hatched a plan – to create an online series sharing these stories of how small business owners pivoted their business model while simultaneously paying it forward. The series was called Small Business, Big Heart and the goal was to provide inspiration and insights to the community during an especially challenging time.

    BMW Films

    By beginning her career working on the campaign that created the platinum-standard for branded entertainment, Amanda grew to expect that all brands are capable of creating content that breaks through the competitive clutter and engages customers intentionally.