I had a delightful time visiting with Tammi Relyea, founder of BRA-serie in Danville, CA. Relyea is a mom-preneur on a mission to reinvent the bra strap and build a global company that promotes a positive self-image for women of all ages. In 2017, she launched her first line, which features stylish and interchangeable bra straps. Her belief was that the bra strap could evolve from being a functional necessity into a stylish accessory. Based on the rapturous reaction she has received from consumers, her instinct was right.
Relyea shared with me of some of her thinking that went into her launch, from how she conducted research to evaluated input from friends. Relyea has a home run on her hands and it couldn’t have happened to a nicer person.
