Keynote Speaker

What Does “Do Well by Doing Good” Really Mean?

Amanda Brinkman demonstrates how social responsibility doesn’t have to be at odds with the bottom line. She helps companies zero in on their true brand purpose and reimagine what it means to be a conscientious corporate citizen in the modern age.

She also believes everyone has a superpower. That we all have unique abilities and opportunities to do good in the world. We are given platforms for a reason and she uses hers to encourage and affirm the audience. She inspires them to recognize the importance of their unique purpose and to explore their role in advocating and creating goodness for those around them.

Who Does Amanda Speak to?

The Purpose Pursuit

In a time of quiet quitting and the post-pandemic presenteeism crisis, companies are struggling to determine how to engage their employees in a meaningful way. Amanda believes the solve in addressing this is helping employees see purpose in their work and in their lives. By fostering a culture of purpose, leaders not only boost productivity but also enhance retention, creating a more resilient and committed workforce.

In this inspiring keynote, Amanda Brinkman – a seasoned marketing visionary, corporate leader, Emmy-nominated filmmaker, and globally sought-after speaker – challenges audiences to rethink purpose. With her trademark authenticity and warmth, Amanda takes the stage not to tell people how to “find” their purpose, but to break down why that might be the wrong approach altogether. Purpose, she asserts, isn’t a destination we someday reach; it’s woven into the small, powerful moments that make up our lives right now.

Throughout her career, Amanda has guided major brands in showcasing purpose through unforgettable campaigns, mentored thousands of professionals in discovering fulfillment, and shared insights with leaders from all walks of life. Yet, like many, she found herself questioning purpose in the wake of unprecedented change.

Backed by years of research and with fresh insights, real-life stories, and a call to redefine purpose, Amanda leaves audiences with a new mindset on what it means to truly live – and work – with meaning. She urges leaders to embrace the smaller, often overlooked moments and values that make up the core of their organization’s identity, building stronger teams who are fully engaged, connected, and inspired.

This is the perfect inspiring and motivating keynote to help you address employee well-being and workforce development!

Amanda Brinkman - Branding Expert - Twin Cities Business

Do Well By Doing Good

Amanda loves speaking with companies who believe in the power of Brand Purpose. The companies that are no longer standing by as their corporate foundations just cut checks to charities. They’re taking action. Not “volunteer for a day” action. Not “tug at the heart strings TV commercial” action. REAL action.

Amanda Brinkman believes we’re on the precipice of a systemic, fundamental reimagining of what it means to be a corporate citizen in the modern age. She’ll showcase a few bold companies that are abandoning “campaigns” in favor of creating cultural movements. Companies that are instigating real, sustainable change. Companies that are using their for-profit operations to better the world around them, while bolstering their bottom line in the process.

Amanda also has first-hand experience in bringing programs like this to life. She has transformed massive U.S. brands from the inside out by zeroing in on their true brand purpose – and putting that purpose into meaningful action. She’ll show how she took a century-old company that was known as a check maker and started a “Small Business Revolution” – ultimately creating an Emmy-nominated series featured on HULU that not only transformed the company’s brand – but had a ripple effect in entire communities across the country.

Most importantly, she’ll share what she has learned in speaking with companies across the country about how we bring this purpose to life for each individual team member. She will share key take-aways from nearly a decade of research around finding and pursuing purpose. In response to what seems to be a post-pandemic “purpose slump”, she will provide actionable steps for finding and celebrating our unique role and meaning.

Women in Leadership

One of Amanda Brinkman’s favorite roles from stage is affirming and inspiring audiences of female leaders. She is an award-winning and accomplished executive, a mother, a wife, a community leader, a trailblazer and a #boss. She is confident. Human. Empathetic and Funny. Wise and Authentic. Amanda has opinions and advice to share but battle-scars to show too. She feels her role, from any stage, is to truly see the audience and share affirmations and encouragement. She has fought to prove herself in some of the same situations, has failures to share, triumphs to dissect and optimism to offer having “walked in their shoes” (albeit, this is that much more likely since she owns over 100 pair. It’s a problem).

Interviews – Celebrity or Executives

Amanda has interviewed hundreds of executives, entrepreneurs, celebrities and civic leaders throughout her career. Her natural ability to connect with the interviewee results in an engaging discussion for the audience. Her interviews are customized for the conference theme, allowing for authentic delivery of key messages by the executive or celebrity. Interjecting humor, natural conversational flow and stage charisma – the interview will be the highlight of the event.

Small Business Conferences

Amanda Brinkman is the creator, producer and host of the Emmy-nominated series “Small Business Revolution,” which was featured on HULU, Prime Video and was named among Inc. Magazine’s top shows for entrepreneurs.

Each season the Small Business Revolution revitalizes a different community’s “Main Street” through small business makeovers. Every episode they help work to help the entrepreneur with marketing, finance, operations and physical transformations of their space.

Amanda will share the lessons learned in working with small businesses and communities across the country – and notably from their 6th season featuring Minneapolis and St. Paul Black-owned businesses. She will offer the audience actionable advice on supporting small businesses and common traits in communities that are thriving.

Community & Civic Organizations

Amanda Brinkman is the creator, producer and host of the Emmy-nominated series “Small Business Revolution,” which was featured on HULU, Prime Video and was named among Inc. Magazine’s top shows for entrepreneurs.

Each season the Small Business Revolution revitalizes a different community’s “Main Street” through small business makeovers. Every episode they help work to help the entrepreneur with marketing, finance, operations and physical transformations of their space.

Amanda will share the lessons learned in working with small businesses and communities across the country – and notably from their 6th season featuring Minneapolis and St. Paul Black-owned businesses. She will offer the audience actionable advice on supporting small businesses and common traits in communities that are thriving.

Testimonials

“There are people you are lucky enough to meet that change the way you look at meaning and making a difference. Amanda is not only fierce, funny and fully capable of doing many things, but I’d her passion for seeing people’s potential that shines the brightest. This woman brings joy. She brings heart. And she’s also the most enthusiastic person I’ve ever met!”

TY PENNINGTON
Renovation Expert, Co-Host of Seasons 3 and 4 of Small Business Revolution

Testimonials

“Highly recommend! Amanda was unbelievably motivating and inspiring and its clear that focusing on purpose is the best thing we can all be doing in our business”

ERIC THOMES
Chief Executive Officer, Allianz Life Financial Services

Testimonials

“Amanda has an incredible ability to understand the audience. You can’t teach somebody something unless you entertain them. Amanda’s a great speaker. She’s entertaining. And she knows her stuff.”

ROBERT HERJAVEC
Star of Shark Tank, Co-host of seasons 1 and 2 of the Small Business Revolution

Testimonials

“A dose of adrenaline for your life and business… Leaves people feeling like anything is possible.”

STACY ANDERSON
Global President, Anytime Fitness

Testimonials

“Amanda’s keynote puts a meaningful life within reach – for everyone, at any level of any organization.”

ERIN NEWKIRK
Chief Marketing Officer, Caribou Coffee

Audiences are saying…

“Had me in tears”

“Changed the way I see my Purpose”

“Absolutely changed my outlook”

“I REALLY needed to hear that” 

“I can see greater purpose in my work now”

“That spoke directly to my heart”

“Left me empowered and ready to live with purpose”

“Hands down best keynote I’ve heard all year”

“The absolute highlight of the conference”

“The standing ovation gave me chills”