Do Well By Doing Good: The Ultimate Win-Win

In case you couldn’t tell, I’m a people person. I believe in connection. I believe in mutually beneficial outcomes. I don’t believe in the zero-sum game. I believe we’re all here to make the world a better place to live, not only for ourselves, but for everyone else.

Those beliefs guide my “Do Well By Doing Good” philosophy, and I just published a new article on Forbes, which (along with my TEDx Talk) provides my most comprehensive explanation of what it truly means to Do Well By Doing Good.

You can read the full Forbes article here.

In the article, I describe how, somewhat counter-intuitively, I’m quite concerned about a growing emphasis on the concept of “brand purpose.” Or, more precisely, I’m concerned about companies only focusing on brand purpose. Frankly, brand purpose is table stakes – what will really help you Do Well By Doing Good is taking real, meaningful brand action. Read the full article for examples of how companies from Stella Artois to Tide have used this strategy to great success.

I’ll let you in on a secret: The true reason that I talk about Doing Well By Doing Good – in media articles, on stages and on social media – is that I passionately believe it can help people and companies from all walks of life find success, while also successfully improving the world around them.

So, when I find evidence that the philosophy is really catching on, it warms my heart. Take for example the photo at the top of this blog post – it shows an AMAZING piece of artwork that was created by Heather of Prickly Pear Studio & Ceramic Café in Menominee, Michigan. I met Heather while traveling to the Top 10 towns that were in the running for Season 4 of Small Business Revolution – Main Street, and she is just one example of the many people who went out of their way to describe how the Do Well By Doing Good mentality is making a positive impact.

Amanda Brinkman

March 25, 2019

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