The millennial mindset is a topic that gets covered a lot. But it’s a subject worthy of such scrutiny for one simple reason: there are 75 million millennials. They make up one-quarter of the U.S. population. So it’s good to have a strategy on how to communicate with them in the marketplace. My advice? Listen to them. Offer a social purpose. And for heaven’s sake don’t sell to them.
I explore these ideas in my latest piece for Forbes, which you can read here. Bottom line: I admire young people. A lot. My philosophy that companies do best by Doing Well By Doing Good aligns well with their values. We have much to learn from them.