How To Market To Millennials? Start By Not Marketing To Millennials. Listen To Them.

The millennial mindset is a topic that gets covered a lot. But it’s a subject worthy of such scrutiny for one simple reason: there are 75 million millennials. They make up one-quarter of the U.S. population. So it’s good to have a strategy on how to communicate with them in the marketplace. My advice? Listen to them. Offer a social purpose. And for heaven’s sake don’t sell to them.

I explore these ideas in my latest piece for Forbes, which you can read here. Bottom line: I admire young people. A lot. My philosophy that companies do best by Doing Well By Doing Good aligns well with their values. We have much to learn from them.

Amanda Brinkman

September 24, 2018

Related blog posts

In Defense Of Daydreaming

I know what it’s like to be super-busy. There’s an adrenaline to it. A satisfaction. But I also believe in spending time at work day-dreaming. Yes, day-dreaming. It may seem like gratuitous non-busy time. But trust me, it’s actually extremely productive. Letting...

read more