Those who know me know that “thanks” is among my most-used words. I count myself incredibly lucky to be surrounded by amazing colleagues every day, and I’m grateful for the opportunity to work with them. And I also believe that incredible employees – and their inspiring stories – represent a wonderful marketing opportunity for companies.
That’s why I recently wrote a piece for Forbes about the value of sharing employee volunteerism stories with external audiences. Many companies spend heavily to hire actors and create inspirational narratives for themselves. But you can achieve the same ends by touting your own people. The stories are right under your nose. In the piece I used Deluxe’s “100 Hours to Make a Difference” program as an example. We gave that time in paid leave for select employees to pursue volunteer projects. And we shared the results of their work in videos and photo essays that turned out to be an inspiring marketing opportunity for us.
You can also watch a video with more details about the “100 Hours to Make a Difference” program below: